Keeping Safe targeting the Central Coast

Central Coast Launch

In late May the Blue Datto Foundation was pleased to launch its programs on the Central Cost – a region that continues to be devastated by young fatalities on its roads.

Beginning with a series of free community and parent programs over Winter, Blue Datto will now focus on delivering its first school-based Keeping Safe programs in Term 4 hoping to help get the message out to vulnerable young drivers.

“Sadly we have seen a number of fatalities up here on the Central Coast courtesy of what is speeding, drink and drug driving, not wearing a seatbelt, driving fatigued or distracted by mobile phones. These lives are being lost needlessly courtesy of selfish driving behaviour,” said NSW Traffic and Highway Patrol Command Chief Inspector Phillip Brooks at the launch.

“Given the significant presence on the Central Coast that young drivers have our message is quite strong – we need to partner with agencies such as Blue Datto to make sure that young drivers know what the risks are.”

“This is a very important step in road safety, right throughout the NSW Central Coast, if not the entire state.”

Until now Blue Datto has been delivering programs in Western Sydney and the Hawkesbury regions, however in direct response to the number of tragic deaths on Coast roads, the Foundation set its sights on the Central Coast.

“A lot of our staff are Central Coast residents and it seems every month we’re seeing more and more lives lost. If you look at data from the last five years the Central Coast ranks second in the state for the most fatalities and serious injuries- and we need to do more locally to change this,” said Blue Datto CEO Erin Vassallo.

Blue Datto is looking for local Central Coast businesses who may be in a position to sponsor Keeping Safe programs for local schools.

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